Senior Product Marketing Manager, Core/Consumer
Job Description
WHAT YOU WILL DO
- Quickly integrate with teams to learn/master the Avalanche network while gaining a deep understanding of its key technologies, differentiation, and target markets
- Take ownership of all Consumer products, GTM/launch strategies, briefs, etc.
- Align Product and Marketing team goals, processes, and overall communications across other business units
- Design delivery strategies of product messaging/positioning, brand identity, market segmentation, and other product marketing motions to maximize product and feature adoption
- Collaborate with Marketing, Branding, Creative, BD, and Communications teams to develop strategies, assets, and campaigns
- Optimize channel growth and user acquisition strategies
- Manage social media and content marketing synergies across Core’s product suite, Explorers, Bridge UI/SDKs and Avalanche
- Assist with daily marketing tasks and operations with data science
- Strategize marketing campaigns across X (previously Twitter), Google, Apple, etc.
- Develop campaigns and event programming that prime marketing funnels and maximize user acquisition
- Act as the “voice of the customer” when collaborating with Product, Engineering, and Leadership
- Work with channel owners to define, manage, and activate campaigns
- Measure the effectiveness of Product Marketing launches and campaigns
- Ensure successful delivery of projects in collaboration with key stakeholders (internal and external)
WHAT YOU WILL BRING
- Bachelor’s degree or higher
- 5+ years of technical Product Marketing Management
- High urgency and sense of ownership
- Managed and delivered 1 or more end-to-end product launches
- Prior experience in the blockchain / Web3 industry
- Strong messaging, positioning, and market segmentation skills for complex technologies
- ICP analysis, competitive analysis strategies, and case studies
- Adept at working closely with PMs and managing a product roadmap
- Prior experience in startups, enterprise software, or consumer-facing software products
- Notion, Google Suite, or other collaboration tools
- Social Media experience, especially Discord & X (previously Twitter)
- Experience collaborating with marketing, data science, and business teams
NICE TO HAVE
- Experience in a fast-paced, high-growth start-up environment
- Expert-level target market research, messaging, and product launch experience
- Superior technical writing, organizational, verbal, and presentation skills
- Developer relations, and community and ecosystem development
- Experience with dApp product launches
- Strong knowledge of crypto wallets, layer 1 or 2 blockchain(s), or adjacent technologies
- Performance analytics background
- Customer acquisition strategies (i.e., paid, SEO, social, web, email)
- Ability to influence and gain confidence from internal stakeholders
- Strong mediation and negotiation skills
Salary Range: $135,200 to $168,800
(**This is not a guarantee of compensation or salary, a final offer amount may vary based on factors including but not limited to experience and geographic location.)
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