Brand Marketing Manager (Creative/ Crypto)

Job Description

Our client is a global crypto exchange and they are looking for a Brand Marketing Manager who is expertise in creative marketing to be based in their Hong Kong office. Ideallyfrom the FinTech/ Crypto industry.

In this role, you will:

• Conduct market research to inform effective marketing strategies
• Lead creative brand promotion activities, both online and offline
• Oversee brand positioning and communication to enhance awareness
• Create and manage a variety of promotional materials
• Develop content marketing plans to attract target audience
• Manage social media presence and engagement
• Build relationships with media, influencers (KOLs), and partners
• Analyse marketing campaign performance and provide recommendations

You might thrive in this role if you have:

• Bachelor’s degree in Marketing, Advertising, or related field
• 5+ years of relevant experience
• Proven track record in successful brand promotion and campaigns
• Proficient in marketing tools and data analysis
• Solid project management and teamwork skills
• Strong understanding and interest in the Crypto market
• Fluent in English is a must

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