SOCIAL MEDIA & MARKETING SPECIALIST

Job Description

YOUR PURPOSE

Coin Metrics is recruiting a Social Media & Marketing Specialist to join our team and assist the current Marketing function in executing Social Media strategies, publishing content, and analyzing social data.

YOUR VALUE

• Building and executing social media strategy and content through competitive research, benchmarking, messaging and audience identification.
• Collaborating with our sales, account management and product teams to identify potential opportunities to highlight through marketing efforts.
• Generating, editing, and publishing content that builds meaningful connections and increases brand awareness and thought leadership.
• Organizing and working with product owners to create/update our product collateral (e.g., product fact sheets, product announcements).
• Writing/editing press releases and working with press to coordinate media/PR efforts.
• Promoting corporate events (e.g., prospect events, conference activities, webinars).
• Working closely with partner organizations to coordinate joint marketing efforts (e.g., around joint research).

YOUR EXPERTISE AND EXPERIENCE

• Strong writing, editing (photo/video/text), presentation and communication skills
• Bachelor’s degree in Marketing, Communications, Public Relations, or other business related field
• Prior experience with social networking, Social Media, and Product Marketing
• Experience with Google Analytics and SEO
• Knowledge of Google and MS Office products
• Prior experience with CRM platforms (Hubspot preferred)
• Strong organizational skills and attention to detail
• Interest in and understanding of crypto, crypto assets and crypto communities

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